19 Your Guide to an Effective Real Estate Marketing: Direct Mail Copywriting Made Simple

Do you find it so exhausting preparing your real estate postcard marketing materials? Let me share with you a useful advice on how to make your postcard mailing a lot simpler.

Most of us find ourselves having a tough time writing our real estate direct mails. Although we know what message we want to communicate to our prospects, we find ourselves at a standstill and can’t seem to produce our ideas in the right order. Hence, the simple method we are suggesting is just to start writing, then rework the piece by rearranging our ideas into the proper order.

So when you begin writing your real estate marketing copy, just put everything that answers the AIDA marketing formula (Attention, Interest, Desire, Action). Some of the basic features your real estate direct mail should contain are the attractive offer, persuasive customer benefits, and the ‘because’ answers to your prospects questions.

Sub-headlines are also important to make your copy work. Once you have completed everything and you think you have provided enough information for your customers, you can now print the copy.

Now take a pair of scissors and cut the document into “paragraph size” pieces. Make sure that each piece you cut contains one – and only one – paragraph on it. (This assumes that you’ve been writing in short bursts of paragraphs all along!)

Next, try to read the document once more. You can now decide if you want to reorder the paragraphs or keep it that way. Make sure though that the entire document is coherent and has a clear information about your offer.

The idea is to put these paragraphs into an order from first to last that will create a complete postcard mailing for you. Once you have every paragraph and subhead in its proper order, rearrange them on your original document in the computer.

But it doesn’t stop there. You still have to revise the copy until it has a better flow. Repeat the whole process and print another copy in order to see if you can still improve it. You can modify some changes in a sentence or the whole paragraph. Exclamation marks can also be placed properly for a more animated copy.

Go ahead. Make all the revisions you need to. If after that you think your copy would benefit from another printout and another round of jigsaw puzzle working, and then by all means do so. Before you know it, you’ve painlessly and nearly effortlessly, created an effective postcard mailing.

What at one time appeared to be an overwhelming task and simply out of your grasp is now tamed and brought under control. Don’t you wish everything worked like that?